LipMax Terms and Conditions

Effective date: 15 August 2026

These Terms and Conditions (the “Terms”) are a binding agreement between you and HR DEVELOPMENT LLC, 5830 E 2nd St, Ste 7000 #31401, Casper, Wyoming 82609, United States (“LipMax,” “we,” “us,” or “our”). They govern your account and your access to and use of the LipMax iPhone application and its related services, features, content, and subscriptions (together, the “Service”).

The LipMax app is licensed to you under Apple’s Standard Licensed Application End User License Agreement (the “Apple Standard EULA”). These Terms supplement the Apple Standard EULA by governing the LipMax account, Service, content, online features, and subscriptions. They do not replace or amend the Apple Standard EULA. If these Terms conflict with the Apple Standard EULA concerning the license to the app itself, the Apple Standard EULA controls.

Please read these Terms and our Privacy Policy before using LipMax. By creating an account, indicating acceptance, or accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Eligibility and minors

You must be at least 13 years old to create a LipMax account or use the Service.

If you are under the age of legal majority where you live, you may use LipMax only with the permission and supervision of your parent or legal guardian. Your parent or legal guardian must review and agree to these Terms for you and is responsible for your use of the Service. If local law requires a higher minimum age or additional consent, verification, or authorisation, that law applies.

The iPhone scanning features and the online artificial-intelligence features have different age rules:

• Users aged 13 to 17 may use the eligible local, on-device portions of LipMax with the required parent or guardian permission.
• Online AI features that send information to OpenAI are currently available only to users aged 18 or older. This restriction remains in place unless and until LipMax implements and verifies the additional data-retention, age-assurance, consent, and safety safeguards required to serve younger users lawfully and consistently with OpenAI’s requirements.

You must provide truthful age information if LipMax asks for it. We may restrict features based on age, location, legal requirements, or available safeguards.

No person under 13 may use LipMax. A parent or guardian who believes a child under 13 has used the Service should contact us promptly at hzakzak8@gmail.com.

2. Your account

A LipMax account and sign-in are required to use the app. You may sign in through a supported authentication provider, such as Sign in with Apple or Google Sign-In. Your use of that provider is also subject to its applicable terms and privacy practices.

You agree to:

• provide accurate information, including truthful age information;
• maintain only a personal account for your own use;
• keep your device and sign-in credentials secure;
• not sell, transfer, lend, or share your account; and
• notify us promptly if you reasonably believe your account or device has been used without permission.

You are responsible for activity conducted through your account to the extent permitted by law, except activity caused by our failure to use reasonable security or by circumstances for which applicable law makes us responsible.

3. What LipMax provides

LipMax provides appearance-analysis, scoring, progress, planning, and coaching features intended for cosmetic, entertainment, and general self-improvement purposes.

The scanning feature is available only through the supported LipMax iPhone app. A scan analyses a photograph of you on your iPhone. LipMax does not send the scan photograph to OpenAI. Our Privacy Policy explains separately what information is processed locally and what limited information may be transmitted when you use an online feature.

Some features require an active LipMax Pro subscription, an internet connection, a supported iPhone and iOS version, and successful verification of your LipMax account and App Store entitlement.

4. Cosmetic and entertainment purposes only

LipMax is not a healthcare provider or medical device. It does not provide medical, dermatological, dental, psychological, surgical, cosmetic-procedure, or other licensed professional advice. It does not diagnose, monitor, predict, prevent, cure, or treat any condition or determine whether any product, procedure, medication, or treatment is safe or appropriate for you.

LipMax scores and observations are subjective, model-based estimates—not objective measurements of beauty, attractiveness, health, character, identity, or personal worth. Results may change because of lighting, camera quality, angle, distance, expression, pose, image quality, software updates, and model limitations. Different people or systems may reach different conclusions from the same image.

Do not rely on LipMax as a sole source of truth or as a substitute for professional judgment. Do not use a LipMax score or recommendation to make medical decisions or decisions concerning employment, education, housing, credit, insurance, legal rights, or another high-impact matter. Consult a qualified professional about health concerns or before beginning a treatment or procedure. LipMax is not an emergency service; contact local emergency services if you may be in immediate danger.

We do not promise that any score is accurate, that a recommendation will be suitable for you, or that using LipMax or following any suggestion will produce a particular physical, cosmetic, social, emotional, or other result.

5. Online AI features and OpenAI

Certain optional online features, including the AI-assisted plan and coach, use functionality provided by OpenAI. These features are clearly identified as AI-enabled and are subject to the 18-and-over restriction in Section 1. LipMax's score-comparison and re-scan calculations do not send photographs or facial landmarks to OpenAI.

Before LipMax sends personal information to OpenAI for an AI-enabled feature, LipMax will provide an in-app disclosure and request your explicit permission. If you decline or withdraw that permission, the affected online AI features will be unavailable, but declining does not by itself prevent use of eligible local scanning features. The scan photograph itself is not sent to OpenAI.

When you choose to use an online AI feature after granting permission, LipMax may send OpenAI the limited text and structured information needed to provide that feature, such as a question you type, selected profile or onboarding information, scan metrics, and plan context. The Privacy Policy describes the relevant categories, purposes, recipients, retention, and choices. Do not include medical records, passwords, financial information, government identifiers, another person’s information, or other sensitive or confidential information in an AI prompt.

AI output is generated probabilistically. It may be incomplete, inaccurate, repetitive, unsuitable, or similar to output provided to another user. You must assess whether output is appropriate before using or sharing it. OpenAI does not sponsor LipMax and is not responsible to you for LipMax or its content. Access to AI functionality may be limited, rate-limited, suspended, or unavailable because of safety controls, provider availability, technical limits, age restrictions, or changes to third-party services.

You may not use an AI feature to promote self-harm or disordered eating, bully or demean another person, create unlawful or abusive content, obtain professional advice requiring a licence, evade safety controls, or otherwise violate these Terms or OpenAI’s applicable Usage Policies.

6. Your photographs and other content

For scanning, you may submit only a photograph of yourself. You may not scan another person, even if you possess a copy of that person’s photograph. If you are a minor, you must also have the permission required under Section 1.

You retain any ownership rights you have in photographs, questions, text, feedback, and other material you provide through the Service (“User Content”). You represent that you have all rights and permissions needed to provide your User Content and that it does not violate the law or another person’s privacy, publicity, intellectual-property, or other rights.

You give LipMax a limited, non-exclusive, worldwide, royalty-free licence to process your User Content only as reasonably necessary to operate, provide, secure, troubleshoot, and support the Service, subject to the Privacy Policy. This licence does not transfer ownership of your User Content to LipMax. It ends when the content is deleted from our systems, except to the limited extent that continued retention is required by law, necessary for security or dispute records, or temporarily persists in protected backups as described in the Privacy Policy.

As between you and LipMax, and subject to applicable law and third-party rights, you may lawfully use results and AI output generated for you. Output is not guaranteed to be unique, and these Terms do not give you ownership of LipMax software, scoring methods, templates, branding, or content that existed independently of your request.

If you voluntarily send us product suggestions or feedback, you permit us to use it without payment or restriction, but we will not publicly identify you as its source without permission.

7. LipMax intellectual property and app licence

LipMax and its licensors own the Service, including its software, design, scoring systems, models and model configurations, text, graphics, interfaces, trademarks, logos, compilations, and all associated intellectual-property rights, excluding User Content and third-party materials.

The app is licensed, not sold. Your licence to install and use the app is the limited, non-transferable licence set out in the Apple Standard EULA and Apple’s applicable Usage Rules. No rights are granted except those expressly provided by the Apple Standard EULA, these Terms, or mandatory law.

You may not copy, modify, distribute, sell, lease, sublicense, publicly exploit, or create derivative works from the Service; extract or reuse a substantial part of it; or reverse engineer, decompile, or attempt to discover source code or non-public model logic, except to the limited extent a restriction is prohibited by applicable law or an applicable open-source licence.

8. LipMax Pro subscriptions

LipMax Pro is offered through the Apple App Store as an auto-renewable weekly, monthly, or yearly subscription. Each plan provides the features described in the app’s purchase screen for the selected subscription period. LipMax does not offer a free trial.

From time to time, eligible users may be shown a genuine promotional price, promotional offer, or offer code administered through Apple. Any eligibility rules, promotional price, duration, and post-offer renewal price will be displayed by Apple before you confirm the purchase. A promotional offer does not alter these Terms, and LipMax will not charge a promotional price outside Apple’s purchase system.

Before purchase, Apple’s purchase sheet displays the authoritative subscription title, duration, local price, currency, taxes where applicable, included benefits, and any promotional terms. By confirming a purchase, you authorise Apple to charge your Apple Account.

Subscriptions renew automatically for the same subscription period unless cancelled. Apple may charge your Apple Account for renewal during the 24 hours before the current period ends. To avoid the next renewal charge, cancel at least 24 hours before the renewal date. You can manage or cancel at Apple’s subscription-management page or in your Apple Account subscription settings. Cancellation takes effect at the end of the already-paid period unless Apple or applicable law provides otherwise.

Apple processes payments, taxes, billing, cancellation, and refund requests. LipMax does not receive your full payment-card details. You may request a refund through Apple’s refund service or Apple Support. Apple’s policies apply except where mandatory law gives you additional rights. Nothing in these Terms makes a purchase non-refundable where applicable law requires a refund, withdrawal right, price reduction, or other remedy.

Apple may provide advance notice of a subscription price change and, where required, request your consent. If required consent is not given, the subscription may expire at the end of the then-current period. The current price displayed by Apple at purchase or renewal controls.

You may restore eligible purchases using the app’s restore function and the Apple Account used for purchase. Access may take time to update following purchase, renewal, billing recovery, cancellation, or refund. A refunded, revoked, expired, or otherwise inactive entitlement does not provide continued LipMax Pro access.

9. Account deletion does not cancel a subscription

You may request deletion of your LipMax account through the app. Deleting your account, deleting on-device LipMax data, signing out, or deleting the app does not cancel an Apple App Store subscription. Apple may continue billing an active subscription until you cancel it separately through Apple.

Before deleting your account, manage or cancel the subscription at Apple’s subscription-management page. If you delete your LipMax account while a subscription remains active, you may lose access to the Service while billing continues. Account and data deletion are handled as described in the Privacy Policy and applicable law.

10. Acceptable use

You may use LipMax only for lawful, personal purposes and in accordance with these Terms. You must not:

• scan, submit, analyse, or attempt to evaluate a photograph of anyone other than yourself;
• use the Service to shame, harass, threaten, exploit, sexualise, discriminate against, or deceive another person;
• treat or present a LipMax score as an objective fact about a person or use it for a high-impact decision;
• upload unlawful, infringing, malicious, deceptive, sexually exploitative, or non-consensual content;
• impersonate another person or misrepresent your age, identity, entitlement, or relationship with LipMax;
• circumvent payment, subscription, authentication, age, geographic, rate, safety, or technical restrictions;
• access another user’s account or probe, scan, or test the Service for vulnerabilities without our prior written authorisation;
• introduce malware, interfere with operation, overload infrastructure, or automate requests in a way that degrades the Service;
• scrape, harvest, benchmark for competitive replication, resell, or commercially exploit the Service or output without our written permission;
• misrepresent AI output as independently verified professional advice or as a guaranteed or objective assessment;
• use the Service in violation of sanctions, export controls, third-party terms, or any applicable law; or
• assist another person in doing any of the above.

11. Third-party services and terms

LipMax depends on third-party services, including Apple, authentication providers, hosting providers, and OpenAI. Those services may have their own terms and privacy notices. You must comply with applicable third-party terms when using LipMax, including the Apple Media Services Terms and the terms governing your Apple Account, network, and sign-in provider.

Third-party service names and marks belong to their respective owners. References to a provider do not imply its endorsement or sponsorship of LipMax.

12. Availability, updates, and changes to the Service

We aim to keep LipMax available and useful, but we do not guarantee uninterrupted, error-free, or permanent availability. Features may be temporarily unavailable because of maintenance, security measures, network conditions, App Store verification, device compatibility, rate limits, legal requirements, or third-party outages.

We may update the app and modify features to improve safety, security, performance, legal compliance, or functionality. You may need to install an update or use a supported iOS version to continue using the Service. We may discontinue a feature or the Service, but we will provide reasonable notice where practicable and honour remedies required by mandatory law. During an active paid period, we will not intentionally remove the essential value of the subscription without providing an appropriate remedy where required by law.

13. Suspension and termination

You may stop using LipMax at any time. You may delete your account as described in Section 9, but you must separately cancel an active subscription.

We may restrict, suspend, or terminate access if we reasonably believe that you materially or repeatedly violated these Terms, pose a safety or security risk, used the Service unlawfully or fraudulently, failed an age or entitlement requirement, or if restriction is required by law or a service provider. Where reasonable and lawful, we will notify you and provide an opportunity to contact us before permanent termination. We may act immediately when necessary to protect a person, the Service, or third parties.

If we permanently discontinue paid functionality during your active period for reasons unrelated to your breach, you may request any refund or remedy available through Apple or under mandatory law. Termination does not affect rights or obligations that arose before termination. Sections concerning ownership, permitted use of previously generated output, disclaimers, liability, disputes, and general terms survive to the extent their nature requires.

14. Warranties and statutory guarantees

Nothing in these Terms excludes or limits a warranty, guarantee, remedy, or other right that cannot lawfully be excluded or limited. Consumers in some jurisdictions, including the European Economic Area and the United Kingdom, may have mandatory rights concerning conformity, updates, repair, replacement, price reduction, cancellation, withdrawal, and refunds.

Except for those mandatory rights and to the maximum extent permitted by law, the Service is provided “as is” and “as available.” LipMax disclaims implied warranties and conditions of merchantability, satisfactory quality, fitness for a particular purpose, title, non-infringement, accuracy, and uninterrupted availability. We do not warrant that every error will be corrected, that the Service will work with every device or configuration, or that any score, output, suggestion, or result will be accurate or suitable.

15. Limitation of liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud or fraudulent misrepresentation, wilful misconduct, gross negligence where it cannot be limited, death or personal injury caused by negligence, or violation of mandatory consumer rights.

To the maximum extent permitted by law, LipMax will not be liable for indirect, incidental, special, exemplary, punitive, or consequential loss, or for loss of profits, opportunity, goodwill, or data, arising from the Service, even if advised that such loss was possible.

To the maximum extent permitted by law, LipMax’s total aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of US$100 or the amount you paid for LipMax Pro during the 12 months immediately preceding the event giving rise to the claim.

These limitations apply only to the extent permitted in your jurisdiction. They do not reduce any remedy that mandatory law gives you.

16. Governing law and disputes

These Terms and any dispute between you and LipMax are governed by the laws of the State of Wyoming, United States, without regard to conflict-of-laws rules.

However, if you are a consumer, this choice does not deprive you of mandatory protections under the law of the country, state, or province where you ordinarily live. You may bring a claim in any court or forum available to you under mandatory local law. Subject to those rights, the state and federal courts with jurisdiction in Wyoming will have non-exclusive jurisdiction over disputes relating to these Terms.

Before filing a claim, please contact hzakzak8@gmail.com and describe the issue and requested resolution. This informal step does not prevent either party from seeking urgent relief and does not shorten or waive any legal deadline or mandatory consumer right.

The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

17. Changes to these Terms

We may update these Terms to reflect changes to the Service, law, safety practices, or third-party requirements. The current version will state its effective date. For a material change, we will provide reasonable advance notice in the app, by email, or through another appropriate method unless an urgent legal or security reason requires faster action.

Changes apply prospectively. They will not retroactively remove rights relating to a period you already paid for. If you do not agree to revised Terms, you must stop using the Service and cancel any subscription before the revised Terms take effect. Where law requires express acceptance, we will request it.

18. Apple App Store provisions

The following provisions apply because LipMax is distributed through Apple’s App Store:

1. Apple Standard EULA. The licence to the LipMax app is governed by the Apple Standard EULA and Apple’s Usage Rules. These Terms are between you and HR DEVELOPMENT LLC, not Apple. As between Apple and LipMax, LipMax is solely responsible for the Service and its content.
2. Maintenance and support. LipMax, not Apple, is responsible for maintenance and support for the Service as required by applicable law. Apple has no obligation to provide maintenance or support for LipMax.
3. Warranty. LipMax is responsible for any warranties that apply and are not validly disclaimed. If the app fails to conform to an applicable warranty, you may notify Apple, and Apple may refund any purchase price paid for the app as provided by the Apple Standard EULA. To the maximum extent permitted by law, Apple has no other warranty obligation for LipMax. LipMax remains responsible for other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to an applicable warranty.
4. Product claims. LipMax, not Apple, is responsible for addressing claims relating to the Service or your possession or use of it, including product-liability claims, claims that it fails to comply with legal or regulatory requirements, and consumer-protection, privacy, or similar claims.
5. Intellectual-property claims. If a third party claims that the app or your possession or use of it infringes that party’s intellectual-property rights, LipMax, not Apple, is responsible for investigating, defending, settling, and discharging that claim.
6. Legal compliance. You represent that you are not located in a country or region subject to a United States government embargo or designated by the United States government as supporting terrorism, and that you are not listed on any United States government list of prohibited or restricted parties.
7. Third-party terms. You must comply with applicable third-party terms when using LipMax, including your wireless-data-service agreement and Apple Media Services terms.
8. Apple as beneficiary. Apple and its subsidiaries are third-party beneficiaries of these Terms. Upon your acceptance, Apple has the right, and is deemed to have accepted the right, to enforce these Apple-specific provisions against you as a third-party beneficiary. No other person is a third-party beneficiary unless these Terms expressly say otherwise.

Subscription billing and refunds are governed separately by Section 8 and the terms shown by Apple at purchase.

19. General terms

These Terms, the Apple Standard EULA, and any specific Apple promotional terms shown and accepted at purchase constitute the agreements governing your use of LipMax. The Privacy Policy explains our processing of personal information and does not reduce rights provided by these Terms or applicable law.

If a provision of these Terms is found unenforceable, it will be enforced to the maximum lawful extent and the remaining provisions will remain effective. Our failure to enforce a provision is not a waiver. You may not assign or transfer your account or your rights under these Terms. We may transfer these Terms as part of a merger, financing, reorganisation, or sale of the Service or business, provided that the transfer does not reduce your mandatory rights.

We are not responsible for delay or failure caused by events outside our reasonable control, but this does not excuse obligations or remedies that cannot be excluded by law.

20. Contact

LipMax is operated by:

HR DEVELOPMENT LLC 5830 E 2nd St, Ste 7000 #31401 Casper, Wyoming 82609 United States

Questions, complaints, support requests, and legal notices may be sent to hzakzak8@gmail.com.